The Horizon Framework

custom web design

A vision that takes your digital presence beyond the horizon.

More Than a Website:

A Thoughtful, Custom Experience

This isn’t just a website; it’s your brand’s digital story, told with thoughtfulness and precision. With the Horizon Framework, I create a one-of-a-kind design where every detail reflects you and your brand. Strategically crafted to connect with your audience and meet your business goals, this site will be as memorable as it is meaningful.


book your free consult now

Lack of Direction in Design

any of this feel like you?

Elevate your online presence with a clear plan.

You might be unsure about how to effectively communicate your brand’s message or structure your site to enhance user experience. With so many elements to consider, it can be daunting to know where to start. However, you’re ready to elevate your online presence and create a website that not only looks great but also functions strategically to engage and convert your visitors.


Not Meeting Business Goals

Is your website a powerful tool or a roadblock?

If your website isn’t generating the leads or sales you hoped for, it can leave you feeling stuck and uncertain about how to attract your ideal clients. A website should serve as a powerful tool for your business, helping you connect with your audience and drive conversions. When your site fails to deliver, it’s time to reassess your strategy and make the necessary changes to align with your goals.


Frustrated with DIY Solutions

Building your website shouldn’t be a hassle.

You’ve attempted to build your own website, but the process has felt overwhelming & frustrating. The result is a site that doesn’t convey the professionalism and quality you want to showcase. Instead of feeling proud of your online presence, you may feel embarrassed to share it. You deserve a website that accurately represents your brand and expertise.



Struggling to Stand Out

Make your mark in a crowded space.

Your current website isn’t showcasing your unique personality and offerings, leaving you feeling lost in a sea of competition. In a crowded marketplace, it’s crucial to have a website that not only reflects who you are but also captures the attention of your ideal clients. Without a distinctive online presence, your potential clients might overlook the value you bring.


let me introduce you to

The Horizon Framework

custom web design package for creatives

The Horizon Framework is our web design service dedicated to helping you establish a forward-thinking online presence. We blend functionality with creativity, ensuring your website is not only beautiful but also strategically designed to engage your audience and support your business goals. With this package, your website becomes a seamless extension of your brand, poised to grow and evolve.

but what about the details?

8 week timeline / $4,200

includes:

  • Initial Consultation: A collaborative session to discuss your vision, goals, and needs. We’ll explore your brand’s essence and how best to translate it into your website.
  • Custom Website Design: A fully tailored design that reflects your unique identity and aligns with your business objectives, ensuring a cohesive look and feel throughout.
  • Responsive Design: A website that looks stunning and functions flawlessly on all devices, from desktops to smartphones, providing an optimal user experience for your audience.
  • Strategic Content Layout: Thoughtfully designed layouts that highlight your key messages, guiding visitors through your site and encouraging engagement with your content.
  • SEO Optimization: Implementation of foundational SEO practices to help your website rank better in search engines, increasing visibility and attracting more visitors.
  • User-Friendly Navigation: A seamless navigation experience that makes it easy for users to explore your website and find the information they need quickly.
  • Training & Support: Comprehensive training on how to manage your new website, along with ongoing support to ensure you feel confident in maintaining your digital presence.

More on the process

Our process is designed to be smooth and stress-free. From our initial virtual coffee chat to final handover, we’re with you every step of the way, ensuring your project not only meets but exceeds your expectations.

one–Initial Consultation

Our journey begins with an in-depth consultation, where we dive into your vision, goals, and audience. This is not just a surface-level chat; it’s an opportunity to explore your brand’s story, values, and aspirations. We’ll discuss what makes your brand unique and what you want to achieve with your website. By understanding your needs and desires, we lay the foundation for a website that truly represents you.


two–Creative Direction

Once we’ve gathered all the insights from our initial consultation, I’ll craft a creative direction tailored specifically to your brand. This phase involves developing design concepts, selecting color palettes, and choosing typography that resonates with your brand’s personality. Together, we’ll establish a visual language that speaks to your audience, ensuring that every design choice reflects your unique identity and sets the tone for your website.


three–Design Development

With the creative direction in place, I’ll start the design development phase. Here, I’ll create wireframes and detailed layouts that outline the structure and flow of your website. This stage is crucial, as it allows us to visualize how each element will work together. I’ll ensure that every detail is thoughtfully considered, creating a design that not only looks stunning but also serves its purpose of engaging your audience effectively.



four–Review and Refinement

Your feedback is essential to the success of your website. I’ll present the initial design for your review, and together, we’ll go through it step-by-step. This iterative process allows us to refine the details until everything aligns perfectly with your vision. I believe in collaboration and open communication, so I’m committed to making the necessary adjustments until you feel confident that your website fully represents your brand.


five–Website Development

Once the design is finalized, I’ll transition to the website development phase. This involves building your website on a chosen platform, coding necessary functionalities, and integrating any required features. I’ll ensure that the site is not only visually appealing but also technically sound, with fast load times and robust performance. This step is where your vision truly comes to life in a functional and interactive format.



six–Finalization and Launch

After the development is complete, I’ll conduct thorough testing to ensure all functionalities work seamlessly across different devices and browsers. I’ll also implement foundational SEO practices to help your site gain visibility in search engines. Once everything is polished, we’ll launch your website, transforming your vision into a live digital presence.



seven–Training and Support

After your website goes live, I want to ensure you feel empowered to manage it confidently. I’ll provide comprehensive training on how to navigate your new site, update content, and make minor adjustments as needed. Additionally, I’ll be available for ongoing support to address any questions or concerns, ensuring you have the resources you need to maintain your online presence.




Kindest Words

Sparrows is such a great place to find personal, handcrafted design and genuine connection.

"Danielle is such an encouraging, thoughtful and creative person who puts her all in everything she does. She invests time into the people she is working with, and the work she is creating to ensure that their personality shines through. Sparrows is such a great place to find personal, handcrafted design and genuine connection."

Kristin, founder of blue mae studio

hey hey! I'm Danielle

Founder, Designer, Creative

Design is personal, and so is my approach. When you work with Sparrows, you’re working directly with me—Danielle, the heart and hands behind every design. With an eye for beauty and a passion for storytelling, I pour 101% into every project, making sure every detail is intentional and every design stands out.

I promise you're in good hands and my DM's are always open if you just want to chat or need some advice!

frequently asked q's

If you’re looking for both branding and a website, my Flock Experience package offers a comprehensive solution that includes both brand identity and website design. This ensures a seamless and cohesive look across all platforms.


I don’t limit the number of revisions because I believe every brand should feel perfect. We’ll collaborate and refine the design until it fully represents your vision and feels just right for your business.




The timeline can vary depending on the complexity of the project and your specific needs. On average, a complete website design can take anywhere from 8 to 10 weeks, including consultations, design, development, and revisions.






Yes, I offer flexible payment plans to make the investment more manageable. We can discuss options during the initial consultation.





I primarily work with Showit and Squarespace, as both platforms offer user-friendly design experiences and are highly customizable. Together, we’ll choose the best platform that aligns with your business goals and aesthetic.







I specialize in design and development and do not provide copywriting services. I recommend hiring a professional copywriter for your website content. You can check out my partners page for a list of trusted copywriters I recommend. I’m always open to working alongside a copywriter to achieve the best results for your site.

Let’s Build Your Digital Home

Together, we will create not just a website but an experience.