Your story elevated:
Crafting Brands That Stand the Test of Time
Your brand is more than just a logo—it's the heart of your business, the story that connects you with your audience. At Sparrows Design Studio, our Feathered Foundations package is carefully designed to bring that story to life with a brand identity that reflects your unique values and purpose.
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DIY Branding Fatigue
any of this feel like you?
It’s time to level up.
Many creative entrepreneurs start by designing your own branding, but as your business grows, you often outgrow those DIY efforts. If your branding feels amateur or no longer matches the quality of your work, it’s time to invest in a professional design.
Difficulty Communicating Your Story
Your story deserves to be told—beautifully.
As a creative, your story is everything. It’s what sets you apart and creates a genuine connection with your clients. But if you’re struggling to translate that story into visuals and messaging that resonate, you’re missing an opportunity to form deep connections.
Lack of Brand Recognition
Stand out in a crowded marketplace.
In today’s competitive world, simply being good at what you do isn’t enough. Your brand needs to stand out, be recognizable, and make a lasting impression on your audience. If you’re blending in with everyone else, it’s time to elevate your brand to match the unique value you bring.
Inconsistent/Outdated Branding
Your brand should evolve with you.
As you grow, it’s common for your branding to get left behind. What once worked no longer reflects who you are, your current offerings, or the clients you want to attract. If your brand feels inconsistent or outdated, it could be confusing your audience and holding you back from making the impact you deserve.
let me introduce you to
Feathered Foundations
My custom brand design package for creatives
The "Feathered Foundations" package focuses on creating a brand that reflects the heart of your business. Through careful research and thoughtful design, we craft logos, color palettes, and brand elements that feel both meaningful and enduring. This package sets the stage for your business to stand out and connect with your audience for years to come.
but what about the details?
4 week timeline / $3,300
includes:
- Brand Discovery Session: A collaborative session where we dive deep into your values, goals, and vision, laying the foundation for a brand that truly reflects who you are.
- Creative Direction: We explore visual concepts, styles, and messaging that resonate with your audience. Through mood boards and concept development, we craft a brand direction that speaks to your uniqueness and ensures consistency across all touchpoints.
- Custom Brand Identity: A comprehensive brand identity that encompasses your logo, visual elements, and overall aesthetic, creating a cohesive and memorable representation of your brand’s personality.
- Color Palette Creation: A cohesive set of colors that communicate your brand’s mood and tone, fostering recognition and emotional connection.
- Typography Selection: Carefully curated fonts that match your brand’s aesthetic and ensure legibility across various platforms and materials.
- Brand Guidelines Document: A comprehensive guide that includes all the visual elements and their usage, helping you maintain consistency and professionalism as your brand grows.
More on the process
Our process is designed to be smooth and stress-free. From our initial virtual coffee chat to final handover, we’re with you every step of the way, ensuring your project not only meets but exceeds your expectations.
one–brand discovery
We start with an in-depth creative direction call where I get to know your business inside and out. We’ll dive deep into understanding your goals, the challenges you’re facing, the dreams you have for your brand, and who your ideal audience is. This conversation allows us to clarify your vision and explore how your brand can solve your audience’s pain points. By the end of this call, I’ll have a solid understanding of your brand’s unique voice and direction, laying the foundation for the creative journey ahead.
two–creative direction
With a clear understanding of your brand’s goals and direction, I’ll start exploring creative possibilities through mood boards and initial design concepts. These visual explorations help establish the overall tone, style, and personality of your brand. You’ll be able to review several concepts, and we’ll work together to fine-tune the one that resonates best with your vision.
three–brand identity design
Once we’ve aligned on the creative direction, I’ll begin crafting your custom brand identity. This isn’t just a logo—it’s a comprehensive visual identity that includes your logo, color palette, typography, and additional design elements that reflect your brand’s personality. You’ll be part of the review process, providing feedback as we refine the identity.
four–review and refinement
We collaborate closely in this phase to make any necessary adjustments and perfect the brand identity. Your input is vital, ensuring that the final design authentically represents your business and resonates with your audience.
five–final handoff and brand guidelines
When the design is finalized, you’ll receive all the essential files along with a detailed brand guidelines document. This ensures your new brand maintains consistency across all platforms. I’ll also be available for any support as you begin implementing your fresh, cohesive identity.
Kindest Words
STOP. I do not even have words for this. You captured this so perfectly, I basically am crying.
"STOP. I do not even have words for this. You captured this so perfectly, I basically am crying. I could not be happier with this. Here I was wondering how I would talk about possibly changing something and I do not see anything that I even want to change. Even in the Textures and Patterns section! I mean it is like the vintage feel with the nature feel. HOW DID YOU DO IT. You're amazing. THANK YOU SO MUCH. "
Ally, founder of ally corinne photography
hey hey! I'm Danielle
Founder, Designer, Creative
Design is personal, and so is my approach. When you work with Sparrows, you’re working directly with me—Danielle, the heart and hands behind every design. With an eye for beauty and a passion for storytelling, I pour 101% into every project, making sure every detail is intentional and every design stands out.
I promise you're in good hands and my DM's are always open if you just want to chat or need some advice!
frequently asked q's
If you’re looking for both branding and a website, my Flock Experience package offers a comprehensive solution that includes both brand identity and website design. This ensures a seamless and cohesive look across all platforms.
I don’t limit the number of revisions because I believe every brand should feel perfect. We’ll collaborate and refine the design until it fully represents your vision and feels just right for your business.
Unlike many designers, I’m happy to create just a logo or work on a more minimal package if that’s what you need! For these smaller projects, head to my contact page and fill out the form. Feel free to send me a DM and I’ll guide you to the right solution.
Yes, I offer flexible payment plans to make the investment more manageable. We can discuss options during the initial consultation.
Absolutely! If you need adjustments or additions down the line, I’m happy to help!
Of course! If you’d like to add collateral items, social media graphics, or other design elements to your package, I can customize the project to fit your needs. These extras can be discussed during our initial consultation. Please note that adding additional items will adjust the overall price to reflect the expanded scope of work.
